‘Australia is experiencing a strong resurgence’: OOH ad spend is up in 2024 and it’s only going to get better next year

Out-of-home advertising is on the up with no signs of slowing down.

A WARC study forecasted a 7.3% increase in ad spend in 2024, but the news is even better for Australia specifically, according to a key industry head.

“Australia is experiencing a strong resurgence in outdoor advertising as brands increasingly recognise its power to deliver high-impact, contextually relevant campaigns,” Outdoor Media Association (OMA) CEO, Elizabeth McIntyre, told Mumbrella.