Ryvalmedia appointed to MYOB Australia media account

Tax and accounting business MYOB Australia has appointed Ryvalmedia to its media account.

The account was most recently with Vizeum, after a closed pitch in early 2019 saw it take over from Starcom. Ryvalmedia will now take on planning and buying worth an estimated $8 million, following  another closed pitch process.

Simon Ryan & Joseph Pardillo

The media agency within Simon Ryan’s Ryancap holding group will also look after media strategy and partnerships, under the watch of the managing director of Ryvalmedia’s Melbourne office, Joseph Pardillo.

Pardillo said the agency will continue to partner with advanced businesses, as well as small and emerging SME’s.

“It is a privilege to partner and provide future-thinking platform solutions for advanced businesses and new or emerging SME’s alike, in a time when transformative disruption is creating unprecedented opportunities.

“Partnering with MYOB, who is a key foundation for any company to help manage their growth and overall business operations, is both exciting and extremely rewarding.”

MYOB Australia, media & partnerships manager, Melissa Spiers, added: “We’re looking forward to working with Ryvalmedia.

“Joseph and the team have impressed us with their strategic thinking and the new opportunities they are bringing to the table.”

The latest account follows a string of new business wins by Ryvalmedia in the back end of last year.

Sleepmaker, Specialized, The Good Feet Store, Lucidity, and CarConnect all appointed the agency during Q3 of 2020.

Ryan and Pardillo also made several key hires in September, including Isabella Jackson, Sarinna Harte and Andrea Abbondanza.


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