Ryvalmedia awarded full MyDeal media remit

Ryancap media agency, Ryvalmedia has won the full media remit for MyDeal, an expansion on its appointment as performance media agency in July this year.

The appointment became effective this month, with MyDeal launching a new campaign yesterday, the first with Ryvalmedia as its full-service media agency.

The remit includes all media, non-digital and digital, performance and digital strategy through data and tech.

MyDeal launched a brand refresh campaign yesterday

MyDeal is an ASX listed e-commerce retail marketplace, which launched in 2011, connecting consumers with Australian retailers.

Managing director, Joseph Pardillo said: “The team at Ryvalmedia are honoured to be expanding our partnership remit with Ryan Gracie and his team, bringing to life the many step-changes that they are aggressively advancing across their growing business, beginning with an exciting through-the-line campaign that we are super proud to be a part of. This win, coinciding with several other new and diverse client partnerships formed over the past couple of months spanning sport & entertainment, fintech and the emerging environmental conservation sector, is testament to the talented and unique capabilities that we’ve built within our team infrastructure to date.” 

CMO of MyDeal, Ryan Gracie, who was appointed earlier this year said: “Appointing Ryvalmedia to handle our TV, radio and programmatic digital across YouTube and BVOD was a natural next step in our partnership. They have deep relationships with the Networks, use data to drive decisions and can keep up with the pace of our business. It’s an exciting time at MyDeal and having Joseph and his team working as an extension of ours is a major win.” 

Ryvalmedia said that its portfolio of clients continues to grow, with the addition of Green Collar, Selfmade and the Melbourne United Basketball Club, with the new business wins “equating $25 million in digital and non-digital billings for the third quarter of the year”.

Simon Ryan last month reunited with another ex-Dentsu colleague to launch business transformation consultancy Tightrope, forming the third piece of his developing Ryancap puzzle.

Tightrope sits alongside Foxcatcher and Ryvalmedia, filling out the strictly limited tech, data and media capabilities in indie holding group Ryancap, launched with Konrad Spilva’s Shadowboxer as a “significant stakeholder”.

Ryancap CEO Simon Ryan joined the Mumbrellacast recently to discuss Ryvalmedia, his other new businesses and future plans for the indie holdco.


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