Ryvalmedia wins Steve Madden media account
Iconic shoe retailer, Steve Madden, has appointed Ryvalmedia Melbourne to its media planning and buying account.
The agency, led by managing director Joseph Pardillo, has been tasked with growing and scaling the brand in the Australian market, focusing on its digital and performance media efforts.
It will leverage Steve Madden’s innate understanding of trends and its position at the forefront of fashion to spearhead this aggressive vision.
“The opportunity to partner with Steve Madden Australia and build on their millions of customers worldwide is super exciting – working close with the brand’s unwavering obsession to innovate constantly and quest to stay ahead of the trends,” Pardillo said of the win.
“Their energy as a business, inspired by its rock and roll New York roots, will no doubt push us to continue to challenge the status quo in media. So, we look forward to feeding off each other’s passions to create incredible comms solutions that accelerate actual business growth for Steve Madden in Australia.
“It’s always an added honour to work with a brand that has the power to drive people’s expression of individualism and creativity through fashion, and this partnership further places Ryvalmedia at the front line of providing intangible value for customers.”
Marketing manager at Steve Madden Australia, Jamie Kouktzelas, added: “It was important for us to find an agency partner who was equally excited and passionate about seeing the brand succeed.
“Driven by results and backed by great people with refreshing energy, we are excited to work with the team at Ryvalmedia to continue to share and grow the Steve Madden brand in Australia.”
The new business win caps a strong year for Ryvalmedia, with other new clients including Openway Food Co – whose brand portfolio includes Red Tractor, Table of Plenty and Keep It Cleaner, Fixed Teeth Australia, Aletek, Guide Dogs ACT/NSW, and RedBalloon.
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Lauren McNamara was the associate editor at Mumbrella. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS. She left Mumbrella in August 2025.
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