Saatchi’s wins Capi Sparkling
Saatchi & Saatchi Sydney has won the advertising account for Capi Sparkling
The announcement:
100% Australian owned natural soft drink and mixer company CAPI Sparkling has appointed Saatchi & Saatchi as its creative agency, following a closed creative pitch to launch the product in 2013.
Founder and Owner Pitzy Folk commented:
“I wanted to work with a bunch of creative people that shared the same entrepreneurial spirit and ambition. We have big plans for CAPI and needed a team that can deliver that. We found that in Saatchi & Saatchi.”
CAPI is not only 100% Australian owned and made, it also contains 100% botanical ingredients. It has no preservatives, artificial colours, flavours or sweeteners and will be undertaking an aggressive push into the competitive soft drink mixer market in 2013.
Source: press release
