Salmat Digital acquires Netstarter

Digital communications company Salmat has acquired full service ecommerce agency Netstarter.

The announcement:

Salmat Digital, specialists in comprehensive integrated digital commerce solutions and marketing communications, has acquired Netstarter a leading Magento solution partner in APAC.

Complementing Salmat’s existing hybris enterprise solution, the Magento platform is trusted by more than 200,000 businesses, including some of the world’s leading brands.

Bringing these great solutions together will provide businesses with the most comprehensive digital commerce consultancy services in Australia and NZ and will accelerate and strengthen the overall opportunities across the entire Salmat family of solutions and services.

Netstarter has the largest team of Magento Certified Plus developers globally and with many organisations looking to invest in an improved online offering for both business and consumers, this acquisition enhances Salmat’s ability to support businesses in all stages of their growth journey.

This blend of strategic leadership, technical superiority and creative vision uniquely positions Salmat to deliver enduring business value, exceptional customer service and profitable digital eCommerce solutions as a one-stop-shop.

It brings proven capability and talent to offer businesses the best end-to-end industry expertise and solutions under one roof with clients such as Lorna Jane, Dick Smith, Breville and The Athletes Foot.

Businesses will be able to deliver a better shopping experience for their customers online and satisfy the demands of complex multichannel environments across all digital channels.

Peter Anson, CEO, Salmat Digital says, “This is an exciting milestone for Salmat Digital, which strengthens our unique market leadership position. Netstarter will enable us to offer digital commerce solutions that are adaptable for SMEs through to enterprise level businesses.”

While reports suggest that local retailers are struggling to engage Australian consumers online and match the competition abroad, recent research shows that more than 70 per cent of Australian online shoppers would prefer to purchase from local online businesses.

“Many Australian businesses still have no online sales channel and we believe Salmat can be the best strategic partner for these businesses to compete both domestically and globally. Importantly we can support the needs of our clients as they change and our leading service offering will provide a clear migration path that will give them the ability to adjust their eCommerce strategy in accordance with the pace of their growth and online presence.” Anson said.

To find out more, visit http://www.salmat.com.au/

Source: Red Agency press release.


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