Saltmine redesigns Skyy Blue Vodka RTD
The Saltmine Design Group has redesigned the label for alcohol brand Campari’s Skyy Blue Vodka RTD range.
The announcement:
CAMPARI relaunches its iconic SKYY Blue Vodka RTD range this week with new designs from The Saltmine, who won the business in a competitive pitch.
The label designs are clear, creating a crisp effect against the brand’s iconic blue glass bottle. They also highlight the product’s USP of being triple filtered and quadruple distilled, producing less sweetness and fizz to appeal to a more unisex target than other RTDs.
SKYY Blue’s wrap features a background cityscape highlighting the brand’s stylishness and sophistication whilst increasing its branding and shelf presence. Overall the new streamlined flavour variants are clearly differentiated for better navigation.
The new designs have sharper shelf stand-out in an extremely competitive category saturated with bright colours.
Campari’s Spirits Marketing Manager Nick Maglis says: “SKYY Blue’s new look is already receiving extremely promising sales feedback.”
The new designs start rolling out across the Out of Home Channel from this week.
- Flavours
- Lime & Soda
- Lemon, Lime & Bitters
- Wild Berry
Source: The Saltmine Design Group press release
