Saltmine redesigns Skyy Blue Vodka RTD

The Saltmine Design Group has redesigned the label for alcohol brand Campari’s Skyy Blue Vodka RTD range.   

The announcement:

CAMPARI relaunches its iconic SKYY Blue Vodka RTD range this week with new designs from The Saltmine, who won the business in a competitive pitch.

The label designs are clear, creating a crisp effect against the brand’s iconic blue glass bottle. They also highlight the product’s USP of being triple filtered and quadruple distilled, producing less sweetness and fizz to appeal to a more unisex target than other RTDs.