Salvos Stores encourages second-hand gifting for Christmas 2021
Thrift outlet Salvos Stores, part of not-for-profit Christian organisation The Salvation Army, has re-released its Christmas campaign via independent creative agency The General Store.
The ‘Preloved Promise’ campaign sees the return of Salvos Santa from last year’s campaign, reusing some creative assets “in the spirit of recycling”.
In the 30-second spot, Santas elves are shown making toys, with Santa looking on at the emissions produced in a disappointing manner. Santa then spots a Salvos store, and decides to shop secondhand at a Salvos store instead.
