Salvos Stores encourages second-hand gifting for Christmas 2021
Thrift outlet Salvos Stores, part of not-for-profit Christian organisation The Salvation Army, has re-released its Christmas campaign via independent creative agency The General Store.
The ‘Preloved Promise’ campaign sees the return of Salvos Santa from last year’s campaign, reusing some creative assets “in the spirit of recycling”.
In the 30-second spot, Santas elves are shown making toys, with Santa looking on at the emissions produced in a disappointing manner. Santa then spots a Salvos store, and decides to shop secondhand at a Salvos store instead.
Salvos Stores GM customer and strategy, Edwina Morgan said: “2021 has been a tough year financially for many people. Letting your loved ones know you’re open to receiving second-hand gifts takes some of the financial stress out of the Christmas season and has the added benefits of helping the environment and vulnerable Aussies through the work of The Salvation Army”.
The General Store partner Maddie Livesey added: “Last year we launched a new brand platform for Salvos Stores. This year, we’re using that platform to remove the stigma of giving and receiving pre-loved gifts. In the spirit of recycling, we refreshed parts of last year’s campaign, using ‘Salvos Santa’ to get the message out there.”
The campaign has launched nationally across out-of-home (OOH), BVOD, Spotify, digital, in-store and social. Part of the campaign has also been kicked off by influencers in the sustainable fashion space.
One of the OOH assets
One of the sponsored posts can be seen below, with Instagram account @_diydaisy.
View this post on Instagram
The campaign encourages people to make a Preloved Promise on their socials as well.
Credits
Salvos Stores
Matt Davis, CEO
Edwina Morgan, General Manager, Customer & strategy
Aife O’loughlin, Customer Experience Manager
Matt McMahon, Customer Campaign Partner
Sophie Crombie, Digital Communications Officer
The General Store (Strategy & Creative)
Chris Scott, Executive Creative Director
Andrew Jones, Art Director
Julia Elton-Bott, Art Director
Harry Antonakos, Designer
Matt Newell, Partner & CEO
Madeleine Livesey, Partner
Nick Barnett, Group Account Director
Renaud Frisé, Digital Director
Kiki Jones, Project Director
Darren Bailey, Producer
Cameron Creagh, Editor
Unlisted (Production – original animation)
Graham Pryor, Executive Producer
Chelsea Nieper, Head of Production
Kade Robertson, Producer
Leyla Kaddoura & Vic Chhun, Directors
Francisco Magalhaes, Animator
Jules Bourges, Animator
Faouzi Hammadi, Animator
Sovan Var (clean up), Animator
Maurine Lecerf, Coloring backgrounds
Mathieu Betard, Compositing
Media
Bench Media
Thinkerbell Media
Have your say