Samsonite dumps Haystac for FRANk

Luggage brand Samsonite has appointed FRANk Media to social media and PR duties – which means Haystac moves off the business.

The announcement:

Samsonite Australia has appointed FRANk Media to handle the Social Media and PR for its Samsonite brand in Australia & New Zealand, effective from January 2013.

Dara Tang, Product & Marketing Manager for Samsonite Brands, said the company is very happy to be working with FRANk.

“We wanted to work with an agency that could help take us forward with fresh thinking around social media and PR. FRANk clearly demonstrated their ability to understand our business objectives for the coming years and how to meet those objectives with an integrated communications approach.

We’d like to thank Haystac for their contribution to our business and wish them well for the future.”

Martyn Thomas, FRANk’s Managing Director, said “We are thrilled and proud to be appointed by Samsonite. I see this as testament to our dedication of forging a new Agency DNA which combines a technological, digital and traditional agency approach towards communication strategy.”

Source: press release


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