Samsung launches hunt for ‘Microcodes’ in smartphone competition from CHE Proximity

Samsung has launched a nation-wide treasure hunt for ‘Microcodes’, offering consumers the chance to win hundreds of thousands of dollars worth of Galaxy S20 Ultra smartphones.

It is the first work from CHE Proximity, which is handling a consolidated account of media, creative, platform, data, customer experience and social, on behalf of the Clemenger Group following a competitive pitch last year.

The microcodes are the word ‘phone’ spelt in a variety of ways and embedded within Samsung S20 advertisements.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.