Samsung launches hunt for ‘Microcodes’ in smartphone competition from CHE Proximity

Samsung has launched a nation-wide treasure hunt for ‘Microcodes’, offering consumers the chance to win hundreds of thousands of dollars worth of Galaxy S20 Ultra smartphones.

It is the first work from CHE Proximity, which is handling a consolidated account of media, creative, platform, data, customer experience and social, on behalf of the Clemenger Group following a competitive pitch last year.

The microcodes are the word ‘phone’ spelt in a variety of ways and embedded within Samsung S20 advertisements.