This is part of Mumbrella’s 2023 Christmas campaign coverage. Click here to see other articles in the series.
Australia Post is the latest to drop its Christmas campaign, featuring an intern that looks all too familiar, via The Monkeys, part of Accenture Song.
The campaign, directed by Tony Rogers from Guilty, follows Santa Claus, or ‘Nick The Intern’ as he goes undercover at Australia Post, learning how they deliver gifts in the busy holiday period.
Catriona Noble, executive general manager of retail, brand and marketing at Australia Post, said: “Australia Post is proud to deliver Australian’s their Christmas presents each year, but whilst Santa has reindeer and sleighs, we’re slightly more 2024 with our app, parcel lockers and electric powered fleet, and this campaign juxtaposes those two contrasting worlds in a really charming and fun way.”
The Monkeys chief creative officer, Ant Keogh, added: “Australia Post and Santa Claus go together like milk and cookies. They both work hard to deliver joy at Christmas time, and both have a penchant for the colour red.
“This year’s campaign celebrates them both in a way that’s fun and entertaining.”
2023 marks five years of Australia Post Christmas spots from The Monkeys.
The campaign is live across TV, in-store, online, radio and social.
Other assets:
Credits:
Client: Australia Post
EGM, retail, brand & marketing: Catriona Noble Head of marketing: Aimee Dixon Senior manager, brand marketing: Karen O’Connor Senior manager, brand marketing: Emily Howat Marketing graduate: Trey BraioneCreative agency: The Monkeys, part of Accenture Song
Chief executive officer: Paul McMillan Chief creative officer: Ant Keogh Chief strategy officer: Michael Derepas Strategy director: Dave Collins Senior art director: Ben Horewood Senior copywriter: Michelle Canning Head of design: Raph Tamkalis Junior designer: Noel Yeung National head of production: Romanca Mundrea Senior producer: Eliza Malone Chief client officer: Jaimee Kerr Senior account director: Kim Thompson Business manager: Max SpeerProduction company: Guilty
Director: Tony Rogers Producer: Rohan Timlock Sound & composition: Rumble Studios Post production: Tim Parrington & Jaime ScottMedia agency: Wavemaker