‘Santastrophe’: Airbnb launches special festive spot

This is part of Mumbrella’s 2024 Christmas campaign coverage. Click here to see other articles in the series. 

Airbnb has launched a special holiday spot, ‘Santastrophe’, narrated in the style of the infamous ‘A Visit From St. Nicholas’ poem.

As part of its ongoing ‘Get an Airbnb’ brand platform – which highlights key differences between Airbnbs and hotels – the new spot feature’s the campaign’s signature, playful animated style, developed by the brand’s in-house creative team.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.