Sapporo and Sunday Gravy are helping Aussies win big in new ‘fishy’ campaign
Sapporo is hosting a new campaign – ‘Win This Fish’ – that provides Australians the chance to snag a giant yellowfin tuna and a trip to Tokyo to eat it, via Sunday Gravy.
The announcement:
One of Japan’s most iconic delicacies has paired itself with another – premium grade tuna – in a promotion that’s as legendary as the beer that inspired it.
Beginning today, Australians are able to enter the Sapporo promotion to win a giant yellowfin tuna and an all expenses paid trip to Tokyo for two to eat it. The winners will have a chance to bid on their own fish at Toyosu Fish Market auction, then have it prepared for them at a local sushi restaurant.
Amy Kearney, brand manager for Sapporo said, “We know Australians love a trip to Japan, especially when it’s a prize to be won. But in a cluttered promotion space, we needed ours to really cut through.With this distinctive campaign, we’re marking the beginning of a new chapter for the brand. We’re thrilled that we can finally introduce Win This Fish to Australia and New Zealand – and can’t wait to share what’s next.”
Working closely with Collider and production partners, Sunday Gravy developed the promotion alongside Sapporo’s new upcoming brand campaign – all shot on location in Japan.
Says Sam Whatley, senior creative, “From the traditional Kabuki soundtrack, to the authentic glimpses of a bustling fish market, to the prize itself – we’ve done everything we can to make the promotion as true to the Sapporo brand as possible.”
Win This Fish will be brought to life through short form edits of the Film, OOH, and POS. The competition is live until October 13.
CREDITS
Creative Agency: Sunday Gravy
Client: Coopers Brewery – Sapporo
Media Agency: kwpx
Production: Collider
Director: Dylan Duclos
Managing director: Rachael Ford-Davies
Producer: Autumn Loveday
DOP: Chris Miles
Editor: Adam Wills
Colourist/Online: Matt Fezz
Facilitation Company: Mr Positive
Music Composition: Electric Sheep
Retouching: Electric Art
Source: Sunday Gravy
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