Sarah Trombetta returns to Grey Group for multi-regional role based in Aus

Former CEO of Red Havas Australia, Sarah Trombetta, has been appointed by Grey Group, as chief client officer for Procter & Gamble across Asia, Middle East and Africa. She will be based in Melbourne for the new role.

Trombetta takes over from Yashaswini Samat, returning to WPP’s Grey Group after departing for Red Havas (then Red Agency) in 2019. 

She was formerly CEO of Grey Hong Kong between 2015 to 2019, working with the agency’s clients which included Procter & Gamble, HSBC, the Hong Kong Tourist Board and GSK.

She also becomes part of WPP/Grey’s Procter & Gamble global leadership team, working with Nirvik Singh, president international and global COO of Grey Group and Debby Reiner, president of Grey global clients and business leadership for P&G, WPP.

Trombetta will now be responsible for Procter & Gamble account across the three regions, with brands including Pantene, Gillette, Olay, Downy and Always. The role will see her in charge of establishing the strategic direction of the Procter & Gamble business across the regions, leading the integrated strategies and creative ambitions for its brands.

Trombetta said: “It’s an honor to step up and take the baton from such a revered industry titan. This role brings together an irresistible blend of diverse business markets, iconic global brands and the chance to reunite with world-class talent who I have always known to bring a lot of heart to the work and each other. I could never have imagined that business leadership of this scale would be possible from ‘home’, so I hope it inspires talent to dream big about the impact they can have in shaping a new post-pandemic chapter together.”

Singh said: “We are beyond thrilled to welcome Sarah back. She is an awarded agency leader, who has had success building global brands in multiple countries, and her track record for transformation and growth is highly impressive. Sarah is a client-focused business leader and strategic thinker who inspires with her energy and vision. I am confident she will lean into the changes on how brands go-to-market across key regions, drawing on our talent and capabilities. Sarah’s skill as a collaborator within a global business will further amplify the success of Grey’s borderless strategy and our famously effective work.”

Trombetta starts the role on 22 November.


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