Sasha Firth leaves Patts for GM role at Iris Sydney

Sasha Firth, a highly-regarded group account director at GPY&R Sydney, is moving to integrated marketing agency Iris as general manager, Mumbrella can reveal.

Firth joined Patts in June last year following the closure of her former employer, Happy Soldiers, and has been running the Colgate Palmolive, LG and Revlon accounts.

The news comes just days after Iris won a pitch to bring back Australians to quake-ravaged Christchurch.

Firth joins an agency that launched in Australia in 2008, and how has 50 staff in offices in Melbourne and Sydney.

She will oversee accounts including Sony, Microsoft and Christchurch & Canterbury Tourism.

Simon Porter, Iris’s MD, said in a statement: “Sasha is a key hire in iris Sydney’s development. We are in the middle of a really exciting period for the agency. Off the back of winning 7 out of 7 pitches we’re experiencing a period of unprecedented growth with some fantastic work set to go live in the second half of the year.”

Porter added: “At the start of the year we set out on our growth plan with a recognition that we needed to invest in the best Australian talent. In the hire of Sasha, and the likes of Dan Pankraz who joined in February from M&C, we really believe we’re on the move and have extraordinary times ahead. Sasha was our number one target for this new role and will give us the firepower we need to take the agency into the future.”

Firth’s career includes stints at BMF and Clemenger BBDO as well as Happy Soldiers and Patts.

She said: “Joining the team at this point in the Sydney agency’s life is a brilliant opportunity and I hope to help contribute to the momentum Simon and everyone at the agency have built up over the last few years but especially this year – new business is the lifeblood of any agency and iris’ recent new business record speaks for itself “.


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