SATC invites South Australians back into the city in new campaign
With a significant part of Australia’s population in lockdown, The South Australia Tourism Commission (SATC) has released a domestic tourism campaign, titled Go To Town, as a continuation of the post-bushfire Book Them Out campaign.
The campaign will have a range of city-based deals and events, which is targeted at attracting travellers back to Adelaide’s CBD, where businesses have been affected by most people working from home.
FOMO Fridays is a key part of the campaign
As part of the campaign, FOMO Fridays will launch from 17 September, which will include free activities in public spaces and live music.
The campaign has been launched after Brent Hill left SATC to become CEO of Tourism Fiji in July, with San Remo’s Erik de Roos replacing him at SATC.
De Roos took to LinkedIn to comment on the campaign:
De Roos’ LinkedIn post on the campaign
Premier of South Australia Steven Marshall said of the campaign: “As Australia’s most liveable city, we have so many sensational businesses, events and offerings across Adelaide. Go To Town invites South Australians to enjoy all that our city has to offer, while supporting local business, and helping get patrons and dollars back into what’s normally the tourist mecca of our state.”
Acting Lord Mayor of Adelaide, Mary Couros, commented: “The Go To Town and FOMO Friday campaigns are exactly the type of programs that align with the AEDA purpose which is to attract people to the city, provide an enjoyable experience, ensure people stay longer, and provide more reasons to spend in the city.”
A creative asset for the Go To Own campaign
The campaign will be on print, radio, outdoor, digital and social.
As of writing, South Australia prohibits travellers from the ACT, New South Wales and Victoria from entering the state, except for essential travellers and some permitted arrivals.
