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Say Yes Australia campaign shifts to grass roots approach

What started with a TV launch featuring Cate Blanchette  has shifted to a grass roots approach to persuading Australians of the value of the carbon tax.

Beginning this week, the second phase of the Say Yes Australia campaign will encourage supporters to say why they support the carbon tax, and pass their reasons on to people they know.

A template hosted on sayyesaustralia.org will serve as a platform for these messages to be spread. A batch of messages will be used to make placards to create a display that will be positioned at parliament house.

The one-to-one initiative will begin by targeting the 3m members of the nine groups backing the Say Yes Australia campaign, which include Greenpeace, WWF, Australian Conservation Foundation and The Climate Institute.

“The campaign has been disappointing so far in that the debate has focused entirely on a carbon tax and not the bigger picture – climate change and insuring our future,” said Ben Peacock, a partner at Republic of Everyone, the agency behind the campaign.

“We have provided our supporters with the tools to say why they are supporting the campaign. This will enable them to recruit other supporters. And this will help us clarify the vision of the Say Yes Australia campaign. “

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