SBS launches Premium 5, a new approach to luring advertising

SBS has launched a new approach to seeking advertisers based on research by MediaWise, the industry standard television optimisation tool. Called Premium 5 it aims to highlight the cost efficient reach of advertising across the network’s many demographics.

The announcement:

A new study from two leading media agencies has found that investing five per cent of a television budget on SBS dramatically improves the efficiency of a TV advertising campaign.

The research, which uses the industry standard television optimisation tool, MediaWise, is the basis for the SBS’s new approach to market, called ‘Premium 5’.