News

SBS maintain 2018 and 2022 World Cup broadcast rights

SBS has secured the rights to 2018 and 2022 Soccer World Cups.

Russia will host the 2018 World Cup, which means games will be broadcast at 10pm, 12am, 2am and 5am.

The 2022 World Cup will be hosted by Qatar, and similar broadcast times can be expected.

SBS’s Managing director Michael Ebeid said: “SBS has been the spiritual home of football for the last 30 years and this new deal with FIFA ensures that the greatest of all sporting events – the FIFA World Cup, will remain on SBS until at least 2022.”

SBS broadcast the 2010 Cup and has already won the rights to broadcast 2014’s Cup, which will be held in Brazil.

SBS Head of Sport, Ken Shipp, added to Ebeid’s words: “This is fantastic news for football fans and a great coup for SBS. In 2010, SBS broadcast the FIFA World Cup live, free-to-air in SD, HD and 3D; in 11 languages on radio, streamed live online and in cinemas on 3D. We can only build on this in future years and expand into new areas including using our World Game app. SBS’s successful bid is also well-deserved acknowledgement of our passion, dedication and football expertise which is unrivalled in Australia.”

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.