SCA makes 2 appointments to new brand experience division

Southern Cross Austereo (SCA) has launched its first ‘Brand Experience’ division, creating two new senior brand experience roles to deliver on the group’s localised programming and national brand engagement.

The new division will replace what was previously known as the ‘Promotions’ division and will be will be responsible for driving brand engagement through the execution of creative audience experiences and targeted local tactics.

Harriet Power and Stephanie Zalfelds have been appointed to newly created senior brand experience roles at SCA

Harriet Power has been appointed to lead the department as head of brand experience across LiSTNR, the Hit and Triple M networks, reporting directly to SCA chief content officer, Dave Cameron.

Power will commence the role on 6 February, when she returns from maternity leave. Having been with SCA in the promotions department for several years, she has been responsible for leading teams that have created and driven some of SCA’s biggest broadcast and audience events, clients activations and music events.

In the new role Powers will lead SCA’s local brand experience directors and teams across the group’s regional, provincial and metro markets. She will oversee the national shows and events Brand Experience team, working on audience and client integration across Hit and Triple M’s national shows.

Also joining the Brand Experience team is Stephanie Zalfelds, who has worked at SCA since 2007 across a number of roles, most recently as head of regional promotions. In her new role as brand experience director of national shows and events, Zalfelds will report to Power.

Of the new appointments, Cameron said: “The Brand Experience function is directly focused on driving audience growth and deep engagement with our shows, talent and stations.

“Harriet’s important content leadership role will continue the momentum on the excellent recent cume growth and audience engagement that we saw during 2022 across all our shows and brands.”

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella in October 2023.

topics brand experience Dave Cameron Harriet Power Hit Network LiSTNR SCA Stephanie Zalfelds triple M

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