SCA makes 2 appointments to new brand experience division

Southern Cross Austereo (SCA) has launched its first ‘Brand Experience’ division, creating two new senior brand experience roles to deliver on the group’s localised programming and national brand engagement.

The new division will replace what was previously known as the ‘Promotions’ division and will be will be responsible for driving brand engagement through the execution of creative audience experiences and targeted local tactics.

Harriet Power and Stephanie Zalfelds have been appointed to newly created senior brand experience roles at SCA