SCA pulls ads on Sydney’s 2Day FM, but retains them on rest of Today Network

sca logoSouthern Cross Austereo had pulled advertising on its Sydney radio station 2Day FM until at least Monday in response to a feared consumer boycott of advertisers by consumers angry over the death of a nurse involved in a prank call.

The media company has only dropped ads on its Sydney radio station 2Day FM rather than across the entire national Today Network where the Summer 30 show aired. Today Network stations include Fox FM in Melbourne, B105 in Brisbane, SAFM in Adelaide and 92.9 in Perth.

The move came after the Coles group pulled all of its ads and Telstra was reported to have done the same.

It is not unprecedented for a Sydney radio station to pull its ads in the face of pressure being put on advertisers. 2GB did the same thing in October in the face of the backlash over Alan Jones’ comments abour Prime Minister Julia Gillard’s father having “died of shame”.

A spokesman told Mumbrella that the move was “until Mon at least”. She said it was “out of respect to advertisers as focus has had to be on all people affected”. She confirmed that the move covered only Sydney’s 2Day FM.

News broke of the tragedy early today, Australian time.

It emerged that Jacintha Saldanha, the nurse who put through the call from Michael ‘MC’ Christian and Mel Greig, had been found dead, apprently having killed herself. During the call the duo pretended to be Prince Charles and The Queen and persuaded another nurse to share information about the medical condition of the Duchess of Cambridge who was in the hospital with acute morning sickness.

SCA boss Rhys Holleran gave a press conference this afternoon in which he reiterated the company’s condolences but said it had broken no rules.

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