SCA pulls ads on Sydney’s 2Day FM, but retains them on rest of Today Network

sca logoSouthern Cross Austereo had pulled advertising on its Sydney radio station 2Day FM until at least Monday in response to a feared consumer boycott of advertisers by consumers angry over the death of a nurse involved in a prank call.

The media company has only dropped ads on its Sydney radio station 2Day FM rather than across the entire national Today Network where the Summer 30 show aired. Today Network stations include Fox FM in Melbourne, B105 in Brisbane, SAFM in Adelaide and 92.9 in Perth.

The move came after the Coles group pulled all of its ads and Telstra was reported to have done the same.

It is not unprecedented for a Sydney radio station to pull its ads in the face of pressure being put on advertisers. 2GB did the same thing in October in the face of the backlash over Alan Jones’ comments abour Prime Minister Julia Gillard’s father having “died of shame”.

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