SCA reverts back to heritage Sea FM branding on the Gold Coast

Southern Cross Austereo’s (SCA) trends of reverting back to heritage radio branding around Australia has continued, with a move to restore 90.9 Sea FM on the Gold Coast.

The move comes just over two years since the network rebranded the station as Hit 90.9, during a long period in which SCA installed Hit Network branding across a significant number of radio stations.

Embracing SCA’s heritage brands has been a clear focus of chief content officer Dave Cameron since he took on his current role in December, 2019.