SCA’s Max Dudley appointed as content manager for Nine Radio’s 4BC
Max Dudley has been appointed content manager for Nine Radio’s 4BC in Brisbane. Dudley will be charged with building the station’s local presence as part of the wider focus on unique content over syndication.
Dudley joins after almost ten years with Southern Cross Austereo (SCA), most recently as executive producer of The Big Breakfast with Greg Martin, Margaux Parker and Nick Cody.
Dudley has also worked as executive producer of The Grill Team in Sydney and executive producer of Hit107 Breakfast in Adelaide.
Dudley’s appointment follows the announcement of more local broadcasting for 4BC, including Neil Breen stepping into the role as breakfast host and the current search for a local drive host.
Greg Byrnes, Nine’s head of content, said Brisbane was a priority market for the radio business.
“In 2020, we have made the growth of our local presence in Brisbane a priority for 4BC,” said Byrnes.
“Max’s experience makes him the perfect person to take up the role of 4BC Content Manager and ensure that our programming really speaks to the Brisbane market.
“We have been really happy with how Neil Breen’s show has launched, and of course Ray is a dominant presence in the market, broadcasting regularly from Brisbane. Now Max will be able to come in as we finalise the Drive appointment and deliver a programming offering that will reflect and speak to the city.”
Dudley, who grew up in Brisbane, will also oversee the drive program as Executive Producer.
“I’m thrilled to be joining 4BC,” said Dudley.
“Growing up in Brisbane, it was listening to 4BC that made me fall in love with radio. To be able to broadcast from the Cannon Hill studios just metres down the road from my old high school, Cannon Hill Anglican College, is a dream come true.
“Talk radio has unique power to set the agenda in a city and I’m looking forward to joining Neil and the team for what’s set to be an exciting new chapter for 4BC.
Nine is also in the process of recruiting for local traffic reporters in the Brisbane market as the company moves to launch its own traffic product in key markets over the coming weeks.
