Schwartz Media’s 7am and TOFOP’s Wilosophy podcasts leap into top ten for monthly podcast ranker debut
The top ten of Commercial Radio Australia’s (CRA) Australian Podcast Ranker has taken on a new look for December as more independent publishers join the lineup. Schwartz Media’s daily news podcast 7am has debuted into fourth place, while TOFOP Productions’ Wilosophy with Wil Anderson has nabbed tenth.
The new additions however haven’t managed to upset PodcastOne’s Hamish and Andy which held onto the top spot it has secured for three of the four reports released to date.
In second position was News Corp Australia’s The Lighthouse, which rose five places. The podcast follows the disappearance of Theo Hayez in Byron Bay and debuted into seventh place on the last ranker.
The top 25 podcasts from November 25 to December 22 [click to enlarge]
SEN Breakfast sat in seventh, followed by Whateley, both from SEN/Crocmedia.
Macquarie Media’s new branding as Nine Radio was reflected in the list, with the publisher taking 11th and 12th place with Money News with Ross Greenwood and The Alan Jones Breakfast Show. Greenwood has left the business and Money News will be hosted by former Sky News Business and Your Money host Brooke Corte in the future.
Another new entrant in the top 20 was Bedtime Explorers from The Parent Brand, which debuted into 13th.
The biggest movers from the period of 15 November to 22 December covered by the list were SEN/Crocmedia’s Off the Bench which rose 29 places for 32nd and Southern Cross Austereo’s (SCA) Stav, Abby and Matt – Hit 105 Brisbane and Pyne Time, hosted by Christopher Pyne, which both fell 34 places for 82nd and 92nd place respectively.
CRA is still encouraging other smaller publishers to take part in the ranker and looks to continue building it in the coming months.
topics
7am
Alan Jones
ARN
Australian Podcast Ranker
Australian Radio Network
Commercial Radio Australia
CRA
CrocMedia
Hamish and Andy
Kate tim and marty
Kyle and Jackie O Show
Macquarie Media
News Corp Australia
Nine radio
Nova
Nova Entertainment
podcast
PodcastOne
PodcastOne Australia
SCA
Schwartz Media
SEN
Sky News
Southern Cross Austereo
The Lighthouse
Tofop
Wil Anderson
Wilosophy
Is this ranker really relatable when some of the big players like Mamamia + Acast are missing?
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Yes, 100% it’s relatable and it’s giving agencies and buyers a real look into the content available in the Australian podcast market.
If it hasn’t happened already, it will only be a matter of time until agencies ask publishers who are not in a ranker to join so they can ensure the content they are buying is measured to the same level as all other publishers.
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Well done to Schwartz and their partners on this win, it’s a great podcast.
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So why not release the numbers and not just the rank?
No judgements or comparisons can be made, and anyone using this to justify ad expenditure is crazy.
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