Regular readers will already be aware that Dr Mumbo is a big fan of The Newspaper Works’ light touch approach to gently promoting the medium’s positive atttributes.
So he commends the video that the industry body has uploaded to YouTube revealing details of its latest research, and the graph that apppears at about the one minute mark.
It would seem that newspapers are better than Nike, McDonald’s, Holden, Target and Microsoft. And are streets ahead of Google and YouTube. And if you keep watching the graph, newspapers gradually soar even further ahead with every moment that passes.
With science on newspapers’ side, it’s hard to understand why anybody thinks that papers have a problem.