Sealy ‘sex scene’ ad cleared by watchdog
The Advertising Standards Bureau has thrown out complaints made against an ad for Sealy mattresses, which features a couple canoodling in bed.
One complaint said the ad, which shows a half naked woman on top of a man in bed in the final scene, was too graphic to be shown during My Kitchen Rules, which they considered family viewing time.
“In a film or television program this would be considered a sex scene,” they said.
The ASB rule that while the ad does depict some nakedness, it is fleeting and the nudity is modest and does not expose the private areas of the actors.
The watchdog added that since the advertiser makes mattresses, it is acceptable and relevant to show what the product is commonly used for.
lol, Is that a touch of humour coming from the watch dog?
“since the advertiser makes mattresses, it is acceptable and relevant to show what the product is commonly used for.”
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Haha watchdog. Perhaps the complainant hasn’t had any bed action for a while was was feeling unloved and left out.
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Get a life and stop wasting people’s time.
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