Second Test reaches over five million viewers on Seven
Seven ended 2023 on a strong note as 5.5 million Australians tuned into the second Test at the MCG, with the third day proving the biggest drawcard.
Australia’s victory against Pakistan managed to average a daily peak audience of 850,000 viewers on Seven, ranking #1 in all people, 25 to 54s, and 16 to 39s, across its various timeslots.
The biggest audience of the four-day broadcast was for the third session on Day Three, which had an average of 948,000 viewers nationally, and reached 2.1 million total viewers, as Mitchell Marsh led an Aussie charge with a 96-run haul.
Seven Melbourne’s managing director and head of network sport, Lewis Martin, said: “Big crowds, big audiences, an emphatic Pakistan fight-back and Captain Pat on a roll, the Boxing Day Test did not disappoint – and there’s so much more to come this summer on Seven.”
The third Test against Pakistan starts tomorrow, on Channel 7 and 7mate.
For more on Seven’s summer of cricket, read Mumbrella’s interview with Lewis Martin here.
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Nathan Jolly is the Deputy Editor of Mumbrella. He joined the team in July, 2023.
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