SEN inks exclusive domestic radio rights deal with Cricket Australia

Sports Entertainment Network (SEN) will serve as the major commercial domestic rights holder for Cricket Australia (CA), after announcing an exclusive deal to expand its cricket coverage.

The new partnership means that SEN now holds exclusive AM commercial metro city radio rights to broadcast the KFC Big Bash League (BBL), as well as all International cricket, across the coming summer.

Sports Entertainment Network (SEN)

Formerly Crocmedia, Sports Entertainment Network will broadcast matches across its established stations in Melbourne (1116 SEN) and Adelaide (1629 SEN), as well as new stations in Sydney, Brisbane, the Gold Gold Coast and Perth, plus SEN Spirit in Bunbury and Mt. Gambier.

The deal with Cricket Australia also extends to regional markets, where SEN will broadcast and syndicate its International and BBL coverage.

SEN’s commentary team will be led by chief sports caller Gerard Whateley, who said sport will continue to provide comfort in uncertain times. “Through this COVID year, audiences have flocked to the comfort of sport in rare numbers and that will undoubtedly continue with cricket throughout the summer,” he said.

Australia will play against India in international matches between November and January, while the BBL is scheduled to run from December to February.

“It will be our honour at SEN to share those compelling contests with audiences across the country,” Whateley added.

Cricket Australia

SEN executive director Chris Giannopolous said the network is looking forward to “A thrilling summer of cricket [which] promises much welcome relief in what has been a really tough year and we are excited to renew our partnership with Cricket Australia.

“Cricket has always been an intrinsic part of summer in Australia and this year promises many incredible matches which we look forward to broadcasting across the national SEN radio network and our regional syndicated broadcast partners.”

Cricket Australia interim CEO Nick Hockley said the peak body is proud to expand its partnership with SEN ahead of a “massive” summer of cricket.

“SEN is increasingly becoming a go to destination for sports radio across the country, and we’re looking forward to hearing their experts cover what is going to be a compelling Test series against India.

“Taking the game to all parts of the country is crucial for the health of Australian cricket, and SEN’s syndication network will help take the game far and wide.”

SEN recently hired a swathe of broadcasters for its new stations including 1170 SEN Sydney, which has launched with hosts including Greg Alexander, Stephanie Brantz, Matt White, Matty Johns, as well as Andrew Voss, Bryan Fletcher, Katie Brown and more.

SEN’s cricket coverage will be streamed live on the CA app and online, with two new shows The Kid’s Edition and The Scoop joining as part of this summer’s coverage.


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