Media information firm Sentia Media, until recently known as Media Monitors, has relocated seven production personnel from Australia to Malaysia to trim staff costs.
The company has insisted that the move is not about scaling back operations in Australia.
“In Australia we have 408 staff, and seven production roles (five full time employees) are being relocated to our Global Processing team in Malaysia,” Sentia Media’s group comms manager John Chalmers told Mumbrella.
“It is likely that three of these people will be redeployed into press reading/relevance roles, so the net effect is four roles,” he said.
“We are always looking at more effective ways to do business across the Sentia Media group of companies, which now has over 1,200 staff in 15 countries throughout the Asia-Pacific region and many operational functions across its borders.”
Sentia Media is the parent of Brandtology online business intelligence, 360m media analysis and insight, Beijing-based ChinaClipping and MediaBanc in Southeast Asia as well as Media Monitors.
The company recently rebranded from Media Monitors to Sentia Media.