Seven and Coles partner with Campaignware for AFL Finals integration

Calum Jaspan

September 15, 2021 10:33

Marketing technology business, Campaignware, has partnered with Seven West Media and Coles during the AFL Finals to deliver a digital interactive fan experience.

The Australian startup has provided viewers of the finals over the past three weeks a second screen activation, Finals Fan Vote, where fans can select their player of the match, and the chance to win prizes.

For this campaign, Seven’s coverage leveraged Campaignware’s turnkey digital content template library to broadcast the brand integration for Coles, one of the AFL’s flagship brand partners.

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Calum Jaspan

Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.