Seven and Foxtel sign four year deal with AFL women’s league

Seven Network and Foxtel will broadcast all NAB AFL Women’s matches live for the next four years.

From 2019, Seven Network will broadcast two games per week, live in every state and territory, and all non-Victorian matches in local markets, while Foxtel will broadcast every AFLW game live.

The AFL Women’s League deal has been extended for four years

The partnership formalises the on-going commitment both broadcasters have made to the sport. Both Seven and Foxtel commenced relationships with the Women’s AFL in its inaugural season in 2017.

From 2020, Seven Network will up its broadcasting to three games per round. All finals matches will be broadcast live nationally and will also be available on the digital platforms of Seven and Foxtel.

Head of women’s football, Nicole Livingstone, said the agreement was a significant moment in history.

“We look forward to working with all of our AFLW teams to bring to life our competition, clubs and players, with dynamic and insightful coverage through our valued broadcast partners in Seven and Foxtel,” Livingstone said.

“The anticipation around season three of the AFLW continues to build and the new broadcast agreement is another important milestone in the journey we are on.

“Our supporters, players, clubs and the broader community will continue to embrace the growth of women’s football and we are thrilled that every AFLW match will be broadcast live on television for at least the next four years.

“We thank Seven and Foxtel for their fantastic commitment to and support of AFLW.”

Seven Melbourne’s managing director, Lewis Martin, said the network was proud to be a broadcaster.

“As the first broadcaster of the women’s game along with our long history with footy, Channel 7 has been a key part of the development of the game,” Martin said.

“This new agreement, covering the next four years, will have a positive impact on the commercial future of AFLW and will guarantee access for AFLW fans Australia wide.”

Head of Fox Sports, Peter Campbell, said the broadcaster was delighted to continue the relationship.

“The AFLW is an exciting competition that continues to grow, with two new teams added for the 2019 season, and we can’t wait to showcase the current and aspiring young female athletes on Foxtel,” Campbell said.

Season three of the NAB AFL Women’s competition starts on February 2.

Seven and Foxtel also share an arrangement for the AFL and Australian cricket.



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