Seven and Nine almost dead level in battle for morning viewers
Larry and Kylie on The Morning Show
The battle for the morning viewer has probably never been closer, with Today beating Sunrise by the tightest of margins, and Mornings and The Morning Show locked dead level in the ratings yesterday.
Nine’s Today pulled in 325,000, just 1,000 more viewers than Seven’s Sunrise, according to preliminary overnight metro ratings from OzTAM.
Seven’s The Morning Show and Nine’s Mornings both drew an audience of 128,000, with the former drawing fractionally more viewers in Sydney and the latter more in Melbourne.
Meanwhile, in peak, Seven won the night overall with 29.5 per cent audience share. Nine claimed 21.1 per cent.
The night was won by Seven’s My Kitchen Rules with an audience of 1.755m in all people. Nine’s The Block: All Stars on Nine wasn’t far behind, with 1.526m, and winning in the 25-54 demographic, according to preliminary overnight ratings from OzTam.
The third episode in Ten’s weight loss series The Biggest Loser: Next Generation dipped to the 500,000 mark, down from 597,000 on its last outing.
Tuesday’s top 15 shows:
1. My Kitchen Rules Seven 1.755m
2. The Block Nine 1.526m
3. Packed to the Rafters Seven 1.352m
4. Nine News Nine 1.152m
5. Seven News Seven 1.151m
6. Today Tonight Seven 1.004m
7. A Current Affair Nine 0.996m
8. ABC News ABC 0.953m
9. Home and Away Seven 0.938m
10. The Big Bang Theory – Episode 1 Nine 0.826m
11. The Big Bang Theory – Episode 2 Nine 0.782m
12. NCIS Ten 0.758m
13. New Tricks ABC 0.707m
14. 7:30 ABC 0.686m
15. Parenthood Seven 0.620m
Tuesday’s channel share:
- Seven: 29.5%
- Nine: 21.1%
- Ten: 12.7%
- ABC1: 12.1%
- SBS1: 3.8%
- GO!: 3.6%
- 7TWO: 3.2%
- ABC2: 2.9%
- 7mate: 2.4%
- Eleven: 2.2%
- Gem: 2.0%
- One: 1.9%
- SBS2: 1.0%
- ABC News 24: 0.8%
- ABC3: 0.6%
- NITV: 0.1%
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Is there somewhere i can view the figures for the past 5-10 years, i would be interested to know how these numbers compare to the overall viewing figures from 5 and 10 years ago?
My guess – around a 10% drop in overall viewers, but that is just a guess.
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