Seven leads Sunday, with Bones and Air Ways nipping at Ten’s share of younger viewers

Tim Burrowes

March 22, 2010 12:36

Seven led Sunday’s prime time viewing and managed to snare 16-39 year old viewers from its younger-skewed network rival Ten.

Seven’s observation documentaries Air Ways and Border Security rated strongly, with the former leading the night with 1.467 million viewers, according to preliminary overnight OzTam data in the main metro markets.

Ten’s comedy quiz show Talkin’ ‘Bout Your Generation was number one among 16-39s.

However, the channel’s other shows House and The Good Wife – which last week were the second and third most watched shows respectively in this age group – this week came in below Seven’s US crime show Bones and Air Ways.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.