Seven leads Sunday, with Bones and Air Ways nipping at Ten’s share of younger viewers

Seven led Sunday’s prime time viewing and managed to snare 16-39 year old viewers from its younger-skewed network rival Ten.  

Seven’s observation documentaries Air Ways and Border Security rated strongly, with the former leading the night with 1.467 million viewers, according to preliminary overnight OzTam data in the main metro markets.

Ten’s comedy quiz show Talkin’ ‘Bout Your Generation was number one among 16-39s.

However, the channel’s other shows House and The Good Wife – which last week were the second and third most watched shows respectively in this age group – this week came in below Seven’s US crime show Bones and Air Ways.

Most-watched shows among viewers aged 16-39:

  1. Talkin’ ‘Bout Your Generation Ten 424,000 (last week 482,000)
  2. Bones Seven 417,000 (last week 394,000)
  3. Air Ways Seven 385,000 (last week 323,000)
  4. The Good Wife Ten 377,000 (last week 406,000)
  5. House Ten 374,000 (last week 416,000)

In overall free-to-air TV viewing, Seven remained the Sunday leader with a 29.8 per cent share, followed by Nine with 22.3 per cent and Ten with 22.1 per cent.

Meanwhile, Nine’s digital channel Go has again managed to move ahead of SBS1, with a 4.9 per cent share, compared to the public broadcaster’s 4.1 per cent share.

Sunday’s channel share:

  • Seven: 29.8%
  • Nine: 22.3%
  • Ten: 22.1%
  • ABC1: 9.7%
  • GO!: 4.9%
  • SBS1: 4.1%
  • One: 2.8%
  • 7TWO: 2.7%
  • ABC2: 0.9%
  • ABC3: 0.5%
  • SBS2: 0.2%

Sunday’s most-watched shows:

  1. Air Ways Seven 1.467m
  2. Bones Seven 1.451m
  3. Seven News Seven 1.407m
  4. Border Security Seven 1.358m
  5. Nine News Nine 1.325m
  6. 60 Minutes Nine 1.156m
  7. Sunday Night Seven 1.126m
  8. Talkin’ ‘Bout Your Generation Ten 1.102m
  9. The Good Wife Ten 1.086m
  10. Castle Seven 1.012m
  11. Domestic Blitz Nine 0.953m
  12. The Biggest Loser Ten 0.952m
  13. ABC News ABC 0.872m
  14. V Nine 0.854m
  15. House Ten 0.813m

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