Seven Minute Masterclass: Chris Savage on creating a powerful and persuasive elevator pitch
In the second Mumbrella Seven Minute Masterclass in collaboration with Hardhat, The Savage Company's Chris Savage explains why it is more important than ever before to have a narrative that makes sense to your prospects and clients.
Mumbrella’s Seven Minute Masterclass returns with one of the leading names in the advertising industry.
Chris Savage is a business growth specialist who was previously the CEO of Ogilvy PR before becoming COO of STW Group (now WPP AUNZ).
In this episode, he asserts that clients and prospects are under tremendous pressure and need help with the big issues they have today, making your elevator pitch more important than ever.
Learn why the more your prospect talks, the more interesting they are finding you, how a ‘no’ in selling never means ‘no’, and why it is essential to nail the biggest issue your prospect is trying to solve right now.
Produced by Hardhat, this is the second in a seven-part first season of the Mumbrella Seven Minute Masterclass.
Damian is the head of content at Mumbrella, overseeing all content and editorial within the business. He has worked as a journalist and communications consultant across a number of industries for over 15 years. He has been with Mumbrella for more than three years, initially running event content. Damian was previously print editor of AdNews.
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Perhaps more variety in contributors?
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Love the sparkler idea! Very memorable reminder.
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This is the kind of content we need right now – industry voices stepping up. Thank you Chris! Loved this
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Powerful piece-will share internally
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