Seven Minute Masterclass: Dan Monheit on boosting your odds through behavioural economics

In the first Mumbrella Seven Minute Masterclass, Hardhat co-founder Dan Monheit explains how brands can increase their market share by using three key principles of behavioural economics.

Mumbrella’s Seven Minute Masterclass series is the quickest way to learn some of the most important marketing principles from Australia’s leading experts.

In the first episode, Hardhat co-founder Dan Monheit explains some of the principles of behavioural economics and how brands can use them to boost their odds of gaining market share.

Discover how to become easy to choose, understand how to be truly valuable and learn why it is extremely important to be safe as a brand.

There is even a part dedicated to poetry magazines.

The first series of Mumbrella’s Seven Minute Masterclasses, which are produced by Hardhat, will include seven episodes and will be published every Thursday.


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