Seven Minute Masterclass: FutureBrand’s Richard Curtis shares three tips for defining your brand’s strategy

In this episode of Mumbrella’s Seven Minute Masterclass, Richard Curtis delivers the key pillars to defining a brand’s strategy with easy to understand tips that marketers can use in this work from home period.

One of Australia’s leading experts on brand building, Curtis leads the Asia Pacific business for global agency FutureBrand and has previous experience in senior positions at Landor and Interbrand, as well as Masters from Oxford University.

Curtis has spoken at a range of Mumbrella events, most recently at the Mumbrella Travel Marketing Summit in March.

Produced by Hardhat, this is the fourth in a seven-part first season of the Mumbrella Seven Minute Masterclass.

Damian Francis

Damian is the head of content at Mumbrella, overseeing all content and editorial within the business. He has worked as a journalist and communications consultant across a number of industries for over 15 years. He has been with Mumbrella for more than three years, initially running event content. Damian was previously print editor of AdNews.

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topics brand strategyFutureBrandRichard CurtisSeven Minute Masterclass

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Comments: 3

Presentation skills 101 23 Apr 20

thanks rich, i was interested in your 7 minutes, but promptly turned off at 1:34 after i could not see the detail of your presentation

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Damian Francis 24 Apr 20

Thanks for the comment. We’ve actually just shared the presentation itself within this story which Richard has kindly provided. It’s much easier for you to read, now.

Thanks,

Damian – Mumbrella

Reply

Richard Curtis 24 Apr 20

Sorry about that! …the trials and tribulations of WFH and trying to do something novel. Feel free to connect with me on LinkedIn and I’d be happy to run you through the presentation myself.

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