Seven Minute Masterclass: FutureBrand’s Richard Curtis shares three tips for defining your brand’s strategy

The fourth episode of Mumbrella's Seven Minute Masterclass, in collaboration with Hardhat, features FutureBrand Asia Pacific CEO Richard Curtis. In seven minutes he will share his key tips for defining a brand's strategy and explain how to think about these when implementing.

In this episode of Mumbrella’s Seven Minute Masterclass, Richard Curtis delivers the key pillars to defining a brand’s strategy with easy to understand tips that marketers can use in this work from home period.

One of Australia’s leading experts on brand building, Curtis leads the Asia Pacific business for global agency FutureBrand and has previous experience in senior positions at Landor and Interbrand, as well as Masters from Oxford University.

Curtis has spoken at a range of Mumbrella events, most recently at the Mumbrella Travel Marketing Summit in March.

Produced by Hardhat, this is the fourth in a seven-part first season of the Mumbrella Seven Minute Masterclass.


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