Seven Minute Masterclass: Versa’s Kath Blackham explains conversational AI and how to implement it

In this episode of Mumbrella’s Seven Minute Masterclass, Kath Blackham normalises conversational AI, explaining how marketers can build and implement it.

With the growing number of consumers using voice technology in their life and the more frequent use of conversational bots on websites, mastering this technology is a significant opportunity for brands.

Versa specialises in voice, digital and mobile, and Blackham has previously spoken at Mumbrella events including the inaugural Mumbrella Audioland conference. In 2018, it won the Mumbrella Award for Emerging Agency of the Year.

Produced by Hardhat, this is the fifth in a seven-part first season of the Mumbrella Seven Minute Masterclass.

Damian Francis

Damian is the head of content at Mumbrella, overseeing all content and editorial within the business. He has worked as a journalist and communications consultant across a number of industries for over 15 years. He has been with Mumbrella for more than three years, initially running event content. Damian was previously print editor of AdNews.

topics aiKath BlackhamSeven Minute MasterclassVersavoice

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