Seven Minute Masterclass: Versa’s Kath Blackham explains conversational AI and how to implement it

The fifth episode of Mumbrella's Seven Minute Masterclass, in collaboration with Hardhat, features Versa CEO Kath Blackham. An expert in voice, she will explain conversational AI in seven minutes and provide details about how to build and use it.

In this episode of Mumbrella’s Seven Minute Masterclass, Kath Blackham normalises conversational AI, explaining how marketers can build and implement it.

With the growing number of consumers using voice technology in their life and the more frequent use of conversational bots on websites, mastering this technology is a significant opportunity for brands.

Versa specialises in voice, digital and mobile, and Blackham has previously spoken at Mumbrella events including the inaugural Mumbrella Audioland conference. In 2018, it won the Mumbrella Award for Emerging Agency of the Year.

Produced by Hardhat, this is the fifth in a seven-part first season of the Mumbrella Seven Minute Masterclass.


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