News.com.au’s Kate de Brito on changing workforces and COVID-19 reader habits
Like many other media companies, News Corp has seen a variety of changes since the beginning of the COVID-19 pandemic. News.com.au’s editor in chief Kate de Brito takes Mumbrella’s Hannah Blackiston through how the platform is handling changing reader habits, remote working and the economic downturn.
‘Coronavirus: what we know’, ‘’Ground-breaking’ coronavirus vaccine trial set’, ‘Can I visit my family or parents? Australia’s coronavirus lockdown rules and restrictions explained’. It’s been several weeks since Scott Morrison told us to lock down our homes and workplaces and begin taking self-isolation to the next level and several months since we first heard about a deadly illness that might be heading our way from China. Newsrooms have spent those weeks trying to fill the neverending demand for information and coming up with new ways to tackle each angle. And, of course, they’ve been doing it all from home.
“When the bushfires happened we thought that would be the story of 2020, and when we were in the middle of it, it was such an enormous story with such a sense of horror, it was hard to think that anything could eclipse that. Then this happened. Such a global event, it was impossible to think that it wouldn’t become a huge news event, that there wouldn’t be huge reader interest in it and that’s been seen by the numbers across the board, both by us and our competitors,” News.com.au’s editor in chief Kate de Brito tells me.
Kate de Brito : ‘There’s some positivity returning’
