Seven upfront: Media buyers react

This is part of Mumbrella’s coverage of the 2024 upfront season. Click here to see other articles in the series. 

Seven made a number of huge announcements at the station’s upfront yesterday, held at the ICC as part of South by Southwest Sydney.

They introduced a new advertising platform, a number of partnerships, a slew of new programming, and a massive AFL rights deal. You can read about this in more detail here, and we recommend you do, otherwise you’ll be puzzling over why the word ‘phoenix’ is being used so much in this article.