Seven wins a quiet Wednesday night despite Masterchef’s strength in key advertising demographics

Without The Voice to battle against, Seven has taken the overall win on Wednesday night, holding 19.2% of the audience share. But in the key advertising demographics it was Ten’s Masterchef that prevailed, topping 16-39s, 18-49s and 25-54s.

Seven’s win comes on a relatively quiet night of television which saw the network’s Home & Away take the title for most-watched entertainment program with 671,000 metro viewers.

Masterchef is proving popular with the key advertising demographics