Seven wins a quiet Wednesday night despite Masterchef’s strength in key advertising demographics

Without The Voice to battle against, Seven has taken the overall win on Wednesday night, holding 19.2% of the audience share. But in the key advertising demographics it was Ten’s Masterchef that prevailed, topping 16-39s, 18-49s and 25-54s.

Seven’s win comes on a relatively quiet night of television which saw the network’s Home & Away take the title for most-watched entertainment program with 671,000 metro viewers.

Masterchef is proving popular with the key advertising demographics

Seven News took the top spot on 1.081m viewers, while Nine News brought in 955,000. ABC News delivered a strong performance, seeing 715,000 metro viewers tune in. The broadcaster also had success with Anh’s Brush With Fame. The show picked up 80,000 viewers on last week, with 626,000 people tuning in to watch Anh Do paint The Alannah & Madeline Foundation founder Walter Mikac.

Elsewhere in the primetime slot, Masterchef was the most watched with 634,000, while House Rules brought in 573,000 and Talkin’ ‘Bout Your Generation saw 545,000. Ten’s scripted dramedy Five Bedrooms, which airs after Masterchef, dropped 70,000 viewers to land on 428,000 for its second outing.

In the key advertising demographics, Seven took the overall network win for 25-54s with 28.6% of the metro audience, just above Nine’s 28.2%. Seven also held the highest network share in 16-39s with 28.3% of the metro audience share. The most watched channel overall for 16-39s was 10, while Nine was the most watched by 25-54s.

Landing in second spot for overall channel audience share was Nine, holding 17.7%, followed by ABC on 14.0% and Ten on 12.7%. In the networks, Seven continued to triumph with 28.1%, followed by Nine on 25.9%, Ten on 20.1% and ABC on 19.2%.

10 Bold was the most-watched secondary channel, holding onto 4.9% of the overall audience share, followed by 9GO! On 3.9%.


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