Seven’s 800 Words most watched non-news show but comes third across the demographics

The Erik Thomson drama 800 words was the most watched non-news show of Tuesday Night pulling 1.027m metropolitan viewers, but struggled across the main advertising demographics.

800 Words cast Erik Thomson, Melina Vidler, Bensen Jack Anthony,

800 Words cast Melina Vidler, Erik Thomson, Bensen Jack Anthony,

The Seven drama won its 8.40pm timeslot but in the key demographics of 16-39, 18-49 and 25-54s had a smaller audience than Nine’s 7.30 and 8.30 programming The Block and The Big Bang Theory.

Oztam overnight metro data also shows that many Australians are choosing to watch the drama series later with 800 Words the most timeshifted program of last Tuesday adding an additional 235,000 viewers in a week.

In the 7.30pm timeslot for The Block (983,000) beat out The X Factor (965,000) which was down on Monday night, while Ten’s The Biggest Loser drew 628,000.

While 800 Words drew the biggest numbers in the 8.30 slot, a new episode of The Big Bang Theory drew 938,000 viewers at 8.40pm while a subsequent repeat saw the audience fall to 709,000.

Over on pay-TV The Great Australian Bake Off drew a 109,000 viewers at 8.30pm on the Lifestyle Food Channel.

In news Nine beat Seven with 1.068m and 1.044 respectively at 6pm and 6.30pm while Seven had 1.008m at 6pm and 946,000 at 6.30pm.

In the 9.30pm slot classic Australian comedy The Castle drew 396,000 viewers on Nine despite being on-air at 9.30pm.

In overall main channel audience share it was a close result with Nine narrowly pipping Seven by a 0.2 per cent share with 22.2 per cent and 22 per cent share respectively.

Ten had a 12.5 per cent share while the ABC had a 11.5 per cent share.

Top 15 Shows
1 NINE NEWS Network Nine 1,068,000
2 NINE NEWS 6:30 Network Nine 1,044,000
3 800 WORDS Network Seven 1,027,000
4 SEVEN NEWS Network Seven 1,008,000
5 THE BLOCK Network Nine 983,000
6 A CURRENT AFFAIR Network Nine 978,000
7 THE X FACTOR Network Seven 965,000
8 SEVEN NEWS / TODAY TONIGHT Network Seven 946,000
9 THE BIG BANG THEORY -TUE Network Nine 938,000
10 ABC NEWS Network ABC 841,000
11 HOME AND AWAY Network Seven 762,000
12 7.30 Network ABC 746,000
13 THE BIG BANG THEORY -RPT Network Nine 709,000
14 TBL FAMILIES TUES Network TEN 628,000
15 THE CHASE AUSTRALIA Network Seven 619,000

Daily Share
Network 9 22.2%
Network 7 22.0%
Network TEN 12.5%
Network ABC 11.5%
Network 7TWO 5.6%
Network SBS 4.2%
Network Gem 3.7%
Network GO! 3.6%
Network 7mate 3.4%
Network ONE 3.4%
Network ELEVEN 2.6%
Network ABC2 2.7%
Network ABC News 24 1.4%
Network SBS 2 0.7%
Network ABC3 0.4%
Network NITV 0.1%

Total Audience Share
Network 7 TTL 31.0%
Network 9 TTL 29.4%
Network TEN TTL 18.6%
Network ABC TTL 16.1%
Network SBS TTL 5.0%

Data OzTAM Pty Limited 2015. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM.


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