Seven’s Australian Idol names sponsors ahead of launch

The Seven Network has unveiled Optus and Arnott’s Tim Tam as its broadcast partners for the new Australian Idol, which premieres on 30 January.

The partnerships will include bespoke activation packages, in-program integration, premium commercial assets on Channel 7 and 7plus, social support and amplification on Seven’s new channel, 7Bravo.

Agencies involved in developing the sponsorships were UM for Optus and The Neighbourhood, Publicis Groupe’s bespoke agency for Arnott’s.