‘Bullseye target with no leakage’: How 7Bravo seeks to fulfil Seven’s content offering for key demos

Seven and NBCUniversal international networks’ new channel 7Bravo has officially entered the market.

For advertisers looking to reach women under 50s, Seven’s director of content scheduling, Brook Hall, said the demographic is the channel’s “bullseye target with no leakage”.

Hall added that the channel is an important piece of the puzzle to complete Seven’s content offering, and is an opportunity to directly target the desired female demos, with “clear branding”.