Seven’s branded content cruising show beaten by mining and Bondi Rescue in primetime slot

Channel Seven’s branded content show for Royal Caribbean Tom, Rach and Rosso Go Cruising was beaten into third place in its 8pm timeslot last night, picking up 571,000 viewers.

The number was down on the last time Seven ran a brand-funded show during the Easter period, which saw McDonald’s Gets Grilled watched by 761,000 people in the 9.30pm timeslot on April 3, 2012.

It was beaten by ABC shows Catalyst (804,000) and Making Australia Great: Inside Our Longest Boom (723,000) and Bondi Rescue on Ten (640,000), although it did beat the second and third of a trio of repeat episodes of The Big Bang theory on Nine which had 526,000 and 543,000 viewers respectively, according to OzTam’s metro overnight ratings.

Seven and Nine News were the only shows to break the million viewer mark, with Seven pipping Nine with 1.013m viewers to 1.002m at 6pm, and Seven News/Today Tonight getting 919,000 ahead of Nine News’ 902,000 at 6.30pm.

Home and Away was the most watched non-news show of the evening with 758,000 viewers for an hour long episode from 7pm.

Nine won the battle for audience share with 19.5 per cent, ahead of Seven’s 17 per cent, while ABC pipped Ten with 14.5 per cent to 14 per cent.

1 SEVEN NEWS Network 7 1,013,000

2 NINE NEWS Network 9 1,002,000

3 SEVEN NEWS / TODAY TONIGHT Network 7 919,000

4 NINE NEWS 6:30 Network 9 902,000

5 ABC NEWS-EV Network ABC 891,000

6 A CURRENT AFFAIR Network 9 804,000

7 HOME AND AWAY Network 7 758,000

8 CATALYST-EV Network ABC 741,000


10 7.30-EV Network ABC 716,000

11 THE BIG BANG THEORY -RPT Network 9 673,000

12 BONDI RESCUE Network TEN 640,000

13 HOT SEAT Network 9 578,000

14 GOLD COAST COPS Network TEN 577,000

15 TOM, RACH AND ROSSO GO CRUISING Network 7 571,000

Channel audience share:

Network 9 19.5%

Network 7 17.0%

Network ABC 14.5%

Network TEN 14.0%

Network Gem 5.1%

Network SBS ONE 4.7%

Network 7TWO 4.5%

Network GO! 4.3%

Network 7mate 3.6%

Network ELEVEN 3.6%

Network ONE 3.0%

Network ABC2 2.8%

Network SBS 2 1.1%

Network ABC3 0.7%

Network ABC News 24 1.4%

Network NITV 0.1%

Total network share:

Network 9 TTL 28.8%

Network 7 TTL 25.1%

Network TEN TTL 20.7%

Network ABC TTL 19.4%

Network SBS TTL 5.9%

Data © OzTAM Pty Limited 2013. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.