Seven’s Diane Ho named Ten’s Sydney sales director
Diane Ho, Seven’s head of digital sales, Sydney, will join Ten’s new advertising sales team as Sydney sales director.
Ho, will commence her new role in February, and will report to Ten’s national sales director, which Mumbrella understands will be Lisa Squillace.
Ho will join in February 2019
The last 14 years of Ho’s career have been spent with Seven, in roles including group sales manager, Sydney sales manager and head of screens.
Her appointment follows Damon Jackson’s as Melbourne sales director, Angela Neville as Brisbane sales director, Cameron Mudge as Adelaide sales director, and Paul Townsend as Perth sales director.
Grant Madigan was appointed head of commercial and sales operations, and Nisar Malik is the new sports sales director.
Ho said she was thrilled to be joining the Ten business and new sales team.
“The plans Rod has and the great local leadership team they are building, backed by an international broadcasting giant in CBS, is something I am privileged and thrilled to be part of,” Ho said.
“I look forward to drawing on my broadcast and digital experience to drive strong outcomes for brands, advertisers and media agencies as part of 10’s exciting new future.”
Rod Prosser, Ten’s chief sales officer, said Ho was the “epitome” of what Ten was creating.
“Not only is she a skilled sales person with solid broadcast experience, she also has extensive digital experience, making her a perfect candidate to be 10’s new Sydney Sales Director,” Prosser said.
“Above all, she is a dynamic leader who is highly connected to the Sydney market. I’m looking forward to her joining our already stellar line-up of market sales leaders.”
