Yes, TV is your friend
Kim Portrate, CEO of ThinkTV Australia, argues television can work in tandem with online-only channels to deliver the best results for marketers.
About a million years ago, while proudly wearing the blue and white check uniform of my primary school, I learned some big life lessons.
The first was that checks are definitely not my best fashion choice. The second, more important lesson was that when somebody asks if they can be your friend, the answer should always be “yes” – because nothing truly important is achieved without others. It’s not just that they need your support, you need theirs to get a job done well.
ThinkTV Australia’s CEO Kim Portrate
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ThinkTV
ThinkTV helps advertisers and their agencies get the best from today’s multi-platform TV.
