Seven’s Nicole Bence appointed chair of IAB Australia board

Nicole Bence has been appointed as the chair of Interactive Advertising Bureau (IAB) Australian board, effective immediately. Bence is currently network digital sales director at Seven West Media and has been a member of the IAB Australia board since 2020.

Bence succeeds Matt Rowley, CEO of Pedestrian Group. Rowley had been chair of the board since January 2019.

Bence said: “It’s a great privilege to take on the chair role at IAB Australia and I’m very excited to have the opportunity to build on Matt’s great work. IAB Australia’s key purpose to grow sustainable and diverse investment in digital advertising in Australia has never been more important. The digital advertising and technology ecosystem is changing rapidly and constantly, and I’m honoured to be able to play a part in its evolution and growth.

“One of my key priorities is to champion the power and efficacy of digital advertising. A trusted, robust and effective measurement metric, with standards that inspire confidence across the entire media and marketing sector, is critical for our industry.”

IAB Australia CEO, Gai Le Roy, said of the appointment: “It has been a delight working with Matt over the last two years driving some amazing initiatives including diversifying the board as well as significantly expanding the member base. Nicole is a passionate leader with such a strong knowledge of digital media and data, but she is also a true cross media leader.”

Outgoing chair Rowley thanked Le Roy and the team. Of Bence’s appointment, Rowley said: “Nicole is a passionate leader with such a strong knowledge of digital media and data, but she is also a true cross media expert. Nicole will lead the board into what is an incredibly busy and important time for the digital advertising industry.”

Other members of the IAB Australia board include representatives from REA Group, The Guardian, Verizon Media and Facebook.

Last year, IAB Australia announced Rohan Creasey, country manager ANZ for Rubicon Project, as chair of the IAB Australia Executive Technology Council.


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