News Corp and Nine’s market share front and centre at senate hearing

February 22, 2021 10:46

The diversity of Australia’s media landscape was at the fore of discussion on Friday as News Corp Australasia and Nine Entertainment Co (Nine) executives sat before the senate’s environment and communications references committee.

The senate hearing was the first step into an inquiry launched as a result of former Prime Minister Kevin Rudd’s petition for a Royal Commission which gained 500,000 signatures.

According to an IBIS World report Newspaper Publishing in Australia Industry Trends (2015-2020) the Australian newspaper industry is dominated by News Corp, with a 53.4% market share, while Nine has 15.7%.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.