Social Soup partners with Quantium to provide in-store sales measurement of influencer campaigns
Influencer marketing agency Social Soup has partnered with data analytics company, Quantium, to offer in-store sales measurement of its campaigns.
The partnership will see Quantium use its own data to anonymously match aggregated sales data with the behaviour of Social Soup’s influencers to monitor the impact of those social influencers over a set period of time.
It means Social Soup will be able to provide greater clarity on behavioural changes of social influencers and how it affects sales.
Speaking with Mumbrella, Sharyn Smith, CEO at Social Soup, said: “This is something we’ve been working on for more than 12 months, to match up our community and databases and be able to get that visibility across the campaigns that we run.
