Seven’s upcoming content slate: Farmer Wants a Wife, The Voice: Generations, Big Brother VIP

2022 will see Seven’s key tentpole primetime formats such as Farmer Wants a Wife, Dancing with the Stars – All Stars, My Kitchen Rules, Big Brother, Big Brother VIP, and SAS Australia return to screens, while some formats are back after a break, others are getting a shakeup.

The content slate, announced at Seven’s 2022 Upfronts today, was headlined by Apartment Rules, a new twist on its long-running hit House Rules, and Fantasy Island – the American reboot of the 1970s series which takes place at a luxury resort, where any fantasy requested by guests is fulfilled.

On top of that, there’s also Code 1: Minute by Minute, a forensic TV mini series, Claremont – a new drama based on the Claremont killings in Perth, and Strike Force, a new true-crime series which will join the Seven lineup in 2022.

In addition, The Voice: Generations, a global television first, will invite singers and musicians from different generations to perform together in The Voice arena.

After a false start this year (due to COVID-19 complications), Australia’s Got Talent will be back on Seven and 7Plus in 2022.

Australian Idol returns to screens after a 12-year hiatus, travelling around the country to find the next music superstars. The show that launched the careers of Anthony Callea, Matt Corby, Ricki-Lee Coulter, Casey Donovan, Guy Sebastian, Jessica Mauboy, Shannon Noll and many more will be back.

Other programs returning to Seven is Home And Away, Better Homes & Gardens, The Chase Australia, Homicide: With Ron Iddles, Crime Investigation Australia, Highway Patrol, and Border Security: Australia’s Front Line.

As mentioned, Farmer Wants a Wife will return as the network announced journalist and presenter, Samantha Armytage, will join the show as a special guest when it returns to Seven and 7Plus in 2022.

Seven West Media’s managing director and CEO, James Warburton, said: “Two years after we announced our new content strategy, including a clear focus on reaching younger viewers, we are currently back at #1 and that is where we are going to stay.

“With the best sport, news and entertainment on Australian TV, including some of the biggest TV brands in the world, Seven will win the 2021 calendar year in 25 to 54s, 16 to 39s, under 50s and total people. We are also #1 across the survey year, even excluding the incredible results we achieved with the Olympic Games Tokyo 2020.

Next year, we are committing an additional $30 million to $40 million to new local productions and we will have 52 weeks of proven content.”

Ultimate Tag has been dumped by the network, and will not return to screens in 2022. Seven West Media’s chief revenue officer, Kurt Burnette would not commit to confirming if Holey Moley which premiered this year would return, telling Mumbrella that “it was an option”.

Burnette told Mumbrella: “The content that has been put together into next year, we believe continues that momentum for a growth year. It’s going to be a very important 2022. There will be a big, big finish to this year, and then we are expecting a cracking start to next year. We expect to continue audience growth.

“The investments we are making in new content is to deliver revenue upside. We make those investments around what we believe the ad market to be – everything has a business case.”

On uptake of bookings and sponsors for the upcoming content, Burnette added: “The first major event we are in market with at the moment is the Ashes, the Big Bash and the Winter Olympics, and that has had incredible take up – so we are just going into market for the other shows, we are in mid negotiation for those shows.

Seven West Media, chief revenue officer and director of Olympics, Kurt Burnette

“The Voice: Generations – every sponsor on there has had great success, we had great success from Olympic sponsors, a lot returning for the Ashes. The ones that we are in market for we have had good interest in.”

In 2022, Seven and 7Plus will once again feature special event TV, including the 94th Annual Academy Awards and the 64th Grammy Awards (new to Seven and 7Plus next year), to Carols In The Domain – which will celebrate its 40th birthday next year – Melbourne’s Good Friday Appeal for the Royal Children’s Hospital and Seven’s Telethon in Western Australia.

7Plus registrations have surged in 2021from 5.1 million in January to almost 10 million today, with the Tokyo Olympics contributing 3 million in registrations according to Burnette, who added that a bulk of those were male registrations under 40.

Burnette added: “70% of the content on 7Plus, is exclusive to 7Plus. And 50% of the consumption on 7Plus is the exclusive content. It is an entertainment destination that delivers exclusive audience.”

From The US the fifth season of medical drama series The Good Doctor starring Freddie Highmore will debut on Seven in 2022, along with new seasons of 9-1-1, 9-1-1: Lone Star, The Rookie and The Resident.

A wall of sport

In terms of sport, Seven’s 2021-22 summer of cricket swings into action, as the men’s and women’s Ashes series, the BBL and the WBBL take place.

Seven adds Lord Ian Bothan (pictured) to its cricket commentary lineup for 2022

Seven announced it will add Lord Ian Bothan to its commentary lineup. The former England Test captain will join Seven for all five Tests in Australia’s Ashes series against England. Seven’s team again to be led by cricket’s former Australian skipper, Ricky Ponting.

In February, Seven, 7Plus and will present the Olympic Winter Games Beijing, live, free and across multiple channels.

Following this year’s Olympic Games Tokyo 2020, Seven will deliver coverage of the Winter Olympics, in a favourable time zone for Australian viewers (there will be a two-hour time difference between Beijing and the Australian east coast).

In addition to presenting the Olympic Winter Games from 4 to 20 February, Seven and 7Plus will also cover the Paralympic Winter Games from 4 to 13 March.

Head of network sport, managing director, Seven Melbourne, Lewis Martin, said: “Tokyo 2020 was an extraordinary event for the world, for Australia, for our amazing Australian athletes and for Seven.

“We are honoured and excited to be able to present another Olympics so soon after Tokyo. The Olympic Winter Games Beijing promise to be spectacular and unforgettable, in terms of the locations, the venues, the action and the incredibly talented athletes who will gather from around the world.”

During the presentation, Seven was also named the official Australian media partner for the XXII Commonwealth Games, which will take place in Birmingham, United Kingdom, from 28 July to 8 August next year.

Seven’s exclusive deal with the Commonwealth Games Federation covers broadcast, digital, connected TV, radio, social media and subscription TV rights, ensuring comprehensive live and free coverage of the games across its free-to-air channels and 7Plus, the commercial streaming and video on-demand platform.

Seven is again set to hold an ad competition in 2022, off the back of its inaugural ‘Favourite Ad of the Games’ contest, whereby the winning ad to receives $1 million of free placement across Seven’s sports broadcasts including the AFL grand final, Bathurst 1000, the Ashes Test series and the Olympic Winter Games Beijing 2022.

“We had great take-up during the Tokyo Games, we wanted to bring creative to the fore, and that is what it did. We will look to bring that through to a number of events during the year,” Burnette said. “We have not go into details, but it will be a prize that people will want to be a part of.”

The Australian Avocados campaign that won the $1 million Tokyo Olympics ad competition.

Back home, the AFL returns to Seven in 2022. AFL’s 2021 season cemented the AFL’s position as the #1 winter sport in Australia, including a history-making grand final that drew 3.91 million TV viewers nationally to become the #1 program of the year to date. Before the new AFL season kicks off, Seven will present all the action of season six of the AFLW, starting in early January.

The Supercars Championship returns to Seven and 7Plus this year, with the promise of six blockbuster events. According to Seven, TV ratings up 39% year-on-year for the sport. With the Repco Bathurst 1000 at Mount Panorama set to fire up on 5 December this year and lockdowns coming to an end, the 2022 season is firmly back on track.

Thoroughbred racing, a new agreement will see it shown live and free every Saturday of the year. Seven has partnered with Racing Victoria, Racing NSW, Racing Queensland and Racing SA in a long-term deal.

The agreement runs to 2027 and means A52 weeks of elite racing across the nation, including the Golden Slipper, The Everest, the Golden Eagle, the Caulfield Cup, the Cox Plate, the Queensland Oaks, the Queensland Derby, the South Australian Derby and the South Australian Oaks and Goodwood Handicap.

Seven’s live and free sport line-up also includes the 2021 Sydney Hobart Yacht Race, which is scheduled to take place on 26 December and the rest of the 2021-22 NFL season on 7Mate and 7Plus – culminating with the Super Bowl, on 13 February 2022.

What’s on the other channels

7Mate’s key local content for 2022 includes, Housos: The Thong Warrior, Local Council, Gem Hunters Down Under, Watch Dogs, Extreme Tow Truckers, Adventure Gold Diggers, and Dessert Collectors.

The 7Mate slate also includes Pawn Stars, American Pickers, Storage Wars, Arctic Ice Railroad and Aussie Lobster Men, plus Hollywood blockbuster franchise action movies and comedy movies.

Next year 7Two will again include British mystery dramas and classic comedies, including The Coroner, Lewis, Inspector Morse, A Touch Of Frost, Murdoch Mysteries, Doc Martin, Mrs Brown’s Boys, The Vicar Of Dibley and Father Brown.

Lifestyle TV also lives on 7two, with Escape To The Country, Bargain Hunt, Air Crash Investigations, Billy Connolly and Martin Clunes specials, and Penelope Keith’s Hidden Villages.

Animation content will air on 7Flix – including The Simpsons, Family Guy, American Dad and Futurama – along with The Voice USA, Bridezillas, First Dates Australia, Marrying Millions and a lot of Gordon Ramsay.

To hear what the major media buyers think about the Seven Upfronts, be sure to read tomorrow’s Mumbrella newsletter. 


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